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What Helped This Napa Valley Rebel Break Tradition (and Triple Sales)?
To adhere to convention or to boldly go against tradition? That was the question facing this Napa Valley startup. Since their rebrand two years ago, Botanical Bakery has seen sales triple each year....
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The Naked Truth: The Branding Lesson Kim Kardashian Didn’t Learn
Kim Kardashian. Her name alone conjures up images of very inflated portions of the female anatomy, something that became yet one more Internet phenomena recently with the PAPER magazine and Kim’s...
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